A breathtaking sunset in a warm clime! Balmy breezes whispering their sighs while seabirds dart and glide over the gently swelling waters. The clear bottle with the amber liquid and the lime just barely into the neck. Ah, it must be a Corona ad!
The combination of the visual and the written text or "copy' has been the staple of advertising since the introduction of the process of compositing in the layout rooms of the print media. The art of the compositer and the creator of "copy" will soon be a forgotten skill. The demise of the print media and the continued march of imaging technology will be called progress. But will the joy of sitting with a good cup of coffee or a glass of wine or something more fortifying while a print media - newspaper, magazine or the like is examined with some degree of care be lost?
There is nothing as pleasurable as enjoying an hour or two on a Sunday AM with a good Sunday edition of a newspaper and a steaming cup of Joe. The nation's news is first, the regional news follows, and the local scuttlebutt is finished in time for the second cup of coffee. The features follow along. Sports with the fortunes of the locals at risk; business and the rising or crashing markets; the op-ed pages that bring about expletives or the "I knew that!".
The electronic media or internet connections will be where our world views will be formed. The television networks such as Fox, CNN and the like are but passing disractions on the road to being informed. And being informed may take a new meaning. Blogging and opinionating will be our future sources that will contribute to our formations of opinions.
Are we ready for this future?
JOS
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